It wasn’t a dark and stormy night. It was a dark night, but not stormy at all. In fact, it was one of those summer nights that youngsters go out for drinks in Monastiraki square in downtown Athens, 3 roofs beneath our headquarters. Andreas and I were the only ones in the office that night. I was having a tremendously long night for a demanding client and Andreas, though long done with his tasks, was keeping me company.
Earlier that day, we had a marketing meeting during which we confirmed again that our strength and differentiation from competition lies in our diverse portfolio of tours. Clio Muse Tours have it all: mythology, lifestyle, history, hipster, gothic and so much more. Because everything is Art, everything is Culture and in Clio Muse, we all believe that all aspects of Culture are equally valuable and should be accessible to all (by the way, you can check our tours here).
That marketing meeting concluded in a single challenge: we have way too many tours nowadays and we need to somehow help travellers choose their match!
All of a sudden, Andreas stood up, bringing me out of my thoughts. His eyes wide open, like he always does when a great idea strikes him. He didn’t say a word, I didn’t dare too, either. He flew to our bookcase, searched a pile of magazines and grabbed one by our most important client: the Athens International Airport Eleftherios Venizelos. He was breathing heavily, still with a steady hand, he found a page with a quiz for travellers. More relaxed now, he said:
“I’ll design a quiz so that every traveller can find the perfect tour for him!”
He returned to his office without a word, he grabbed a pencil and started writing. I was watching silently from a distance to make sure I wouldn’t destroy his moment. Andreas was writing, erasing, laughing, sweating, googling and I was only agonizing that he’s read so many tours already that his brain had fried. Half an hour later, he stood up and gave me a piece of paper.
We left that piece of paper on Anna’s desk (our graphic designer) and called it a day. The next evening, Anna send us the picture below: