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Travel Trade Athens 2018, the signature annual Travel Trade Event, hosting selected international buyers focusing on Athens and Greece was completed last week.
It was organized by the City of Athens Convention & Visitors Bureau (ACVB) of the Athens Development and Destination Management Agency (ADDMA) in cooperation with the European Association of Tour Operators (ETOA).
It was really one of the most successful and valuable B2B events we’ve participated in. It was carefully organized with no pointlessly, time-consuming presentations.
To begin with, the location, Hotel Grand Bretagne, a majestic hotel in the heart of Athens was ideal to host such an event. As a company, we attended 14-minute B2B meetings with top MICE, corporate and leisure buyers from across the globe.
Those 2 days, 3,000 B2B meetings took place between 100 international hosted buyers and over 100 local suppliers.
As good as it started, it was also completed! Zappeion Megaron hosted all the attendants in a gala dinner with theatrical performances, live music, and dance!
It was an unforgettable night, in a historical building and a cozy atmosphere that you don’t often find in B2B events. We danced our hearts out with 48ores band and enjoyed the “Athens nightlife experience”.
It was a great pleasure for Clio Muse to sponsor the event for the second year in a row, offering free audio tours for the archaeological site of Olympeion in Athens for all attendants!
We’re looking forward to Travel Trade Athens 2019 and to more B2B events of such value!