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Amigo Tours
The Goal
To enhance the travellers experience, increase customer loyalty & revenues for Amigo Tours by providing self-guided audio tours that complemented their existing products in the USA, Italy and Spain. Travellers use audio tours in their free time in the city or within attractions as a more budget-friendly alternative to a guide in their language.
The Outcome
30% of amigo tours customers upgrade to the audio tour option when it is offered. This means that Amigo tours made more revenue out of 30% of their clients.